Email Marketing
Sending email newsletters involves overcoming different obstacles so my tips for tackling the basics may help you when compiling and transmitting your own.
Some email marketing beginners get off the starting block by creating a simple email message, sending it to multiple recipients via their email client. There are pitfalls to be aware of when doing this, which were highlighted in one of our articles last year, entitled Multiple Recipient Emails.
Email Nuisances
People who send out too many emails can find themselves in trouble with their ISP (Internet Service Provider). Those who commit this crime and are deemed a nuisance by their ISP can, as a result, find their internet connection cut off. Don’t run this risk; instead of annoying your ISP, use an ESP (Email Service Provider).
Email Service Providers (ESPs)
A much better method for transmitting email newsletters is to use an Email Service Provider, who is specifically set up for this purpose, and is skilled in managing emails to thousands of recipients at a time.
ESPs come in all shapes and sizes, from those who provide full campaign creation and management, to the “self-service” providers who allow you to build your own campaigns via a web interface. Service costs vary; the most inexpensive method is to use a self-service provider.
Self-Service Providers (SSPs)
SSPs provide a simple graphical interface for you to design your own email newsletter, plus easy-to-use options for uploading and adding your email recipients. They will also manage any “bounces” (undelivered emails) and “unsubscribe” requests for you, saving you both time and hassle.
Reliable Recommendations
AGUK uses and recommends the following providers:
They offer similar services at similar prices and personal choice is down to individual preference on the interface provided. Both companies are based in the USA and charge in US Dollars, with a free service for lists of up to 100 email addresses. In our opinion, there are no UK-based ESP services to rival the level of options provided by these two companies, but if you know of one we would be happy to hear from you.
Please note that using a hyperlink ending with an asterisk (*) , as shown above, may result in a small financial referral contribution to AGUK. This in no way influences our recommendation and if you wish to avoid this automatic reward, you can instead use the following link: Mail Chimp
