Online Directories
Having previously given tips on free website business listings, in particular with Google, this month I am covering Online Directories. It makes good business sense to consider these, for the reasons given below. Use my quick links for fast and easy access to AGUK's recommended directories.
Long before we had the internet, people automatically turned to their phone books to find the person or business they were looking for. Today, that automatic action is the same. The only difference is that phone books are now also online. People familiar with the internet increasingly search online, so it's worth spending time checking your own listing with these directories to ensure it is (a) there and (b) correct. Adding and amending your listing is completely free of charge. The added benefit is that, with some of them, you receive a free listing in the corresponding printed directory.
Quality not Quantity
There are numerous online directories but a listing in the most popular ones is all you should aim for. Below are my recommendations for those where your business should be listed.
Top Dogs
- Scoot
A popular directory used mainly by consumers
- Yell.com
Listings also appear in printed Yellow Pages
- BT Phone Book
Listings also appear in the printed copy of The Phone Book
- Thomson Local
Growing in popularity, and used to power many other online directories, thus providing increased exposure. Listings also appear in their printed directory.
Remember, these websites allow you to list your business free of charge, and without obligation. They may also present you with paid options. If you are uncertain whether the costs involved are worth the benefits, seek advice from an independent professional.
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