Understanding what your domain is and does is halfway to good domain management.  The other half is appreciating what experts in the field can do for you, and letting them do it.

Your Domain

A domain name enables you to have an online presence and is the website address that allows visitors access to your website. It is also commonly referred to as a URL, or Uniform Resource Locator.  Having a domain matching or linking with your own company/business name creates a good professional impression. The ability to use the same domain format to send and receive emails provides an online consistency that underlines the image you are projecting. However, before you can use your domain name, you have to register it.

Registration Process

All domain names have a standard form of dot ending. There are numerous extensions to choose from, some signifying the country of origin, and some representing the nature of the business.  The ".org" extension, for example, is generally used by non-profit organisations. Among the most common domain extensions, also called roots, are:

• .com
• .net
• .org
• .co.uk
• .org.uk

Many companies and businesses trading in the UK will opt for the ".co.uk" extension, while those with a strong European and/or international presence may well consider using ".eu". Suffice to say there are many extensions to choose from and the list given here reflects only a few of the most popular ones available. 

Domain extensions are managed by companies in different countries. Regardless of their location, you would typically register your domain via an agent called a "registrar". Their service will allow you to register any number and type of domain extensions for an annual fee. This recurring charge can range from a few pounds to a few hundred pounds, based on the type of extension(s) required, the period registered, and any other associated domain management services.

Using a registrar ensures the registration process is adhered to correctly. It is important to understand that when you register a domain you do not actually buy the domain. Your recurring fee enables you to carry on using the domain and gives you certain rights to it but, in essence, you are leasing it.

Domain Protection

Your domain(s) could be the lifeblood of your business so protecting the name(s) is crucial. Here are our guidelines as to what you can do to safeguard your website's address.

• Make sure the domain registration is in your name. If at any time there are administrative or legal disputes you can prove ownership.
• If your domain name links with your business name, take out additional domains that are derivatives of it.  Multiple domains are inexpensive and prevent others from using a domain similar to your own and accidentally, or deliberately, poaching your business.
• UK domains are renewed every two years and most other domains every year. Your registrar should remind you of domain renewal dates.
• To play safe, make a diary date one month before domain renewals are due. Make sure payment is made before the actual renewal date.
• Ensure you receive a receipt for payment of domain renewals, or some proof of payment.
• Do not be tempted by slick, unsolicited telephone calls or enticing mail shots to purchase/renew domains.  Contact the company you registered your domain with and renew directly with them by email or telephone.
• If you are a sole trader, keep all paperwork in connection with your domain(s) together. If you are an SME ensure senior personnel know as much as you do; if domains fall due while you are absent from the office on holiday or through sick leave, they can follow through on any necessary administration.

Domain Transfers

At some point, for strategic business reasons, you may want to switch suppliers for your domain(s) registration and/or management. If this procedure is not done correctly you could lose control of your domain for weeks.

To avoid this, and before you start the process of switching, make sure you contact: (1) the company you are moving away from, and (2) the company you are moving to. Every company handles domain names differently so it is advisable to check with them, and get full details of what each company needs.

Common Problems

There are many companies offering domain registration and management at attractive prices.  Buyer beware!  It is always wise to research the company fully. Check the small print of any special offers to avoid costly future tie-ins.

Domain owners who fail to ensure periodic renewing can experience their website going offline and, ultimately, their domain being registered by someone else.  Avoid this situation by using an accredited registrar who will look after your interests.

If you have not ensured your domain is registered in your (or your company's) name, you could be held to ransom when you move to a new domain registrar/provider.  This can lead to an ugly situation, easily avoided by following our suggestions above for domain protection.